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Welcome to ACT Partner Connect

Online Chat with an ACT Conferencing agent

It is the perfect storm for conferencing. Demand is at an all-time high due to global economic pressures, increased interest in "green" commitments and world health concerns. Each quarter you'll receive the ACT Partner Connect Newsletter with tools, information, hints and tips to help you capitalize on this huge opportunity.

Unlimited Web Conferencing Now Available
Flat monthly fees make billing and budgeting easier. Offer this new choice to your customers as an alternative to traditional per-minute, metered charges. Three subscription plans, based on the total number of attendees including the host, provide a convenient service to customers and great margins to you: up to 15 participants, up to 25 participants and up to 150 participants.

ACT will help you spread the word to your customers today! Read more about the program. Or Contact your Channel Manager to take advantage of the ACT-funded direct mail and e-mail campaigns.

Smart Marketing in a Recession
In a recession, everyone wants to stretch their marketing dollars. Recent trends indicate that you can maximize ROI when you beef up your web site and implement a few smart marketing tactics. In its article Top 7 Marketing Tricks During a Recession, Phone+ provides seven tips. Most can be executed fairly quickly and inexpensively on your web site:

  • 1. Start a blog.
  • 2. Participate in other blogs.
  • 3. Link your site to industry blogs.
  • 4. Write and publish a book.
  • 5. Offer your e-book to potential clients.
  • 6. Engage in pay-per-click advertising.
  • 7. Create microsites and landing pages.

ACT can help you implement several of these ideas with online ads, blog headlines and entries, industry expert articles and more. For example, create a landing page that contains a generic version of our Conservation by Collaboration calculator, an interactive tool that shows potential cost savings of conferencing versus travel.

Marketing is a lot easier when you don't have to reinvent the wheel. Check out the ACT Partner Marketing Resource Guide, and brainstorm ideas with your ACT channel marketing manager (speak to your channel marketing manager about receiving a copy of the Marketing Resource Guide).

If you're rethinking your web strategy, read the Phone+ article, Take Control of Your Web Strategy. It presents ideas to help you go beyond push marketing to active collaboration.

Funding for Marketing Activity
A recent Phone+ blog reveals that many channel partners do not take advantage of available market development funds (MDFs). We encourage you to contact ACT to find out if you meet ACT partner program requirements for MDFs to help you develop additional, profitable, recurring revenue streams – with both current and new customers.

To learn more about the ACT MDF Program or to request assistance with designing a marketing campaign, talk to your ACT channel marketing manager or channel sales manager. Qualified marketing activities must be measurable and generate demand for ACT services, and they require approval from ACT before you execute them. And remember, funds are limited and requests are prioritized. You may want to discuss your idea with your ACT channel manager before you fill out a request.

Stay in Touch with Your Customers
ACT has published articles by Frost & Sullivan that offer independent, sound business commentary that your customers may find timely and useful.

  • The Swine Flu: Seven Steps for Corporate Contingency Plans
  • Depression or Recession: It Doesn't Matter
  • Cost Cutting vs. the Decentralized Enterprise, Part 2
  • Cost Cutting vs. the Decentralized Enterprise, Part 1
  • See all current articles

Send an e-mail to your customers with a teaser about the article and include a link to your web site. According to our agreement with Frost & Sullivan, you can post the article summary and/or the first paragraph only of the article. A 'continue' link must connect to the original article on the ACT web site.

Time Zone Challenged?
Check out the Time Zone Conversion tool on our web site. Check out the Time Zone Conversion and Meeting Planner Tool. You can offer this a generic version of this tool to your customers on your web site. Just follow the simple instructions in the Partner Marketing Resource Guide to cut and paste – no coding required!